Hayley
Creative
Brand designer and
creative lead
Hi, I’m Hayley — a designer and creative lead based in Amsterdam with 10+ years of experience shaping visual identities and brand stories. I’ve led design projects for both global and local brands across both agencies and in-house teams.
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Designed in flow, grounded in intent.
Every project begins with listening — connecting with clients to uncover the core of what they want to express.
From that shared understanding, I shape visual identities that feel intuitive, intentional, and alive.
