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Rooted in purpose,
Discover
Before anything is designed, there’s discovery. Through conversation and curiosity, I uncover the essence of what needs to be expressed. It’s a process of listening, defining, and inviting the direction to emerge.
Shape
With insight as a guide, I translate vision into form. Through strategic thinking and creative exploration, every visual identity is shaped by the truth of the people behind it. Each decision is intentional, each detail grounded in story.
Resonate
The goal isn’t just to look good — it’s to feel right, connect on an emotional level and leave a lasting impression. Work that aligns with values, moves with purpose, and speaks clearly to the people it’s meant for.
Experience
From leading brand solutions at Dentsu Creative to shaping identities as a freelancer, my journey blends independent drive with collaborative depth.
Pursuing meaningful collaborations with clients and purpose-driven creative briefs.
As Brand Design Lead and Senior Designer, I worked with international teams to shape global brands—including Porsche, Maybelline, GLS, Rabobank KLM and Facebook.
As Creative Lead in a nimble scale-up team, I drove the rebrand implementation and led art direction across seasonal lookbooks and marketing campaigns.
I designed web solutions for small businesses across Europe and beyond — balancing brand goals with digital performance.
Stone is a global creative group based in Seoul, South Korea, specializing in brand strategy and communication.