Mediacollege Amsterdam sits at the intersection of creative talent, industry expertise, and hands-on learning. The new identity shifts perception — positioning Ma not as a traditional school, but as the first step in a student’s creative future. The concept Starting Today speaks directly to ambition, action, and growth, inviting students to see themselves as makers from day one.
At the heart of the system is the Frame of Greatness — a graphic device that highlights and elevates student work across every touchpoint. Integrated into the “MA” monogram and expanded throughout the visual language, the frame becomes both a symbol of support and a spotlight for emerging talent. Student work is no longer decoration — it’s the main event.
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