The visual identity of DOJO reflects its essence as a space for experimentation and rapid innovation. A minimalist monotone palette, combined with a custom pixel-grid typeface, evokes a sense of flux—unfinished, adaptive, and always evolving. This deliberate "work in progress" aesthetic mirrors DOJO’s iterative mindset, where creative ideas are tested, broken, and rebuilt at speed. The identity is both restrained and raw—channeling the tension between structure and exploration that defines the lab's approach to generative AI, prototyping, and next-gen storytelling.
DOJO by Dentsu Creative is a creative hub and innovation lab designed to foster cutting-edge ideas and solutions in advertising, marketing, and brand experiences. As part of Dentsu Creative, DOJO serves as a collaborative space where creativity, technology, and data-driven insights converge. The initiative aims to push the boundaries of traditional advertising by experimenting with new mediums, technologies, and storytelling techniques.
